powder coatings: the changing landscape.

by:ZHENHUA     2020-04-09
Participants in the powder coating market experienced an exciting journey through very high peaks and deep valleys.
The changing environment provides challenges and opportunities for resin suppliers and powder coating formulators.
At present, the overall growth rate of powder is still higher than the overall growth rate of paint market, although there are several worrying situations, most of the participants in the market have been positive as powder paint continues in future adventures[
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In general, the growth of the powder coating market has imitated a wide range of economic growth in various regions of the world.
ChemQuestGroup, a management consulting firm based in Cincinnati, Ohio, valued the 2005 Global powder coatings market at $4.
1 billion is based on sales volume 1.
2 million metric tons.
ChemQuest expects the global market to last six years.
The annual growth of 4% is the fastest in Asia (11% per year)
The lowest in Western Europe (1% per year)
According to Vice President Michael D. Brown. In the U. S.
Nerumgar, Nerlfi & Growney (KNG)
Sales of powder coatings are estimated at $1.
2005 for 4 billion market annual growth rate for 4%.
In Asia, KNG valued the 2005 powder coating market at $2 billion and grew at a rate of 12% per year.
Although there are many applications for powder coatings, there are only three main uses-
General Metal, appliances and metal autopilot--
2 out of 3 in the United States. S.
According to steve nerlfi, a consultant at KNG, the market.
So far, General Metal is the largest terminal market, accounting for 55% of sales in US dollars, up about 4% a year.
Home appliances and metal auto parts accounted for about 6% of total sales respectively, with annual growth of 2% and 3% respectively.
Other areas of application include machinery and equipment, metal processing, electrical insulation, shape-preserving coatings and other miscellaneous applications.
Although the growth rate has dropped sharply from double-digit levels in the 1990 s, the powder coating market is still growing at a healthier rate than the entire paint market, overall faster than the average GDP-
This trend is expected to continue.
However, the challenges that need to be overcome in the developing world are not trivial.
The significant increase in raw materials and energy costs has the same impact on the paint industry as in other industries.
Transformation of manufacturing-
Especially metal manufacturing--
Lower-cost regions in the world are a major reason for the decline in growth in North America and Western Europe.
Although less than 20% of the liquid OEM paint market has been converted into powder, it is also necessary to make a gradual change in technology before further growth can be achieved through this mechanism.
Both resin producers and powder coating manufacturers can take steps to increase the growth rate in developed regions of the world.
Highly Fragmented Market--
There are more than 70 powder paint formulators in North America alone. -
Should be solved by integration.
It also helps to reduce the problem of overcapacity.
In order to achieve the necessary technological progress, increased R & D investment is required, which will lead to new areas of application for powder coatings.
It is also important to maintain awareness of customer needs and provide flexible, responsive and professional services.
An industry expert said that it is difficult to change the current mentality, which focuses on the difference in price and service, not on technology.
In situations where conditions are still challenging, it will be difficult to increase investment in R & D as sales prices drop, raw material prices rise and continued flow of overseas business.
Some also question the solutions of the formulators who provide both liquid products and powder products to develop the powder market, as this can lead to erosion of their liquid business.
It is likely that smaller powder coating manufacturers will be driving the market forward.
Maximize opportunities in emerging regions of the world-
Southeast Asia, Southeast Asia, Eastern Europe, South America-Asia-
Larger players in the market are building businesses near their customers.
Both paint formulators and resin suppliers have invested heavily in facilities in China, but also in other high-growth areas.
For example, DSM is expanding its DSM eternal resin polyester powder coated resin in Kunshan, China, and is eliminating the bottleneck of powder re-production at the DSM resin Far East plant in Taiwan.
Aksu Nobel, Rohmann Haas, DuPont and Sherwin
Williams and other major resin suppliers have invested in the extended-to region.
As large companies enter emerging regions along supply chain distribution channels, opportunities are created for smaller regional participants.
These companies are better able to meet small-scale needs.
Usually, they can also provide customized products (
Various colors, special effects, etc. )
In the shortest time.
Many people in the industry believe that this service will become a necessary ability in the future.
JCT coating technology spoke independently with several powder coating formulators and resin suppliers on these issues.
Their personal thoughts on the current state of the market, the role of technology development and the possibilities for the future are as follows.
Powder coating manufacturers involved in the survey include: Robert pennamp, vice president of finance at the Aksu Nobel powder coating business Interpon; John K.
Tomlinson, product manager, automotive OEM coatings, BASF; Trena F.
Benson, market manager, DuPont powder coatings, USA; Thomas P.
Frauman, global marketing director, powder coatings, Rohm and Haas;
Bob Cregg, marketing director, powder coatings, Sherwin-Williams.
The resin suppliers who provide feedback include: Bruce Benda, global marketing director of powder resin and Thomas Faecke, head of Bayer global technology group for materials science;
John Jacquin, manager, powder coating resin TS & D-
America with Cytec surface;
Cindy Frith, senior marketing manager-
JohnsonPolymer for paint;
And Eric Dumain, technical manager of paint innovation
JCT: why is your company involved in the powder coating market? Thomas P.
Frauman, Rohm and Haas: OEM product finishing or industrial coatings represent an important part of the global paint market.
Powder coating is an excellent solution for factory coating applications that meet environmental requirements.
Today, the global powder industry accounts for only about 15% of the total amount of industrial coatings. Driven by new technologies, the re-placement of solvent and water-based liquid coating systems has a lot of room for the expansion of primary market demand.
Aksu Nobel: Aksu Nobel is the largest paint company in the world. Powder coating is an important market area for us.
Based on the efficiency, cost-effectiveness and positive environmental impact of powder coatings, we see good growth opportunities (
Compared to traditional liquid coatings). Trena F.
DuPont Benson: DuPont sees an opportunity in this eco-friendly solvent alternative --laden paints.
It\'s great to be in a green business with such great potential.
Bob Krieger of Sherwin
Williams: Sherwin
Williams started offering powder coating technology a few years ago as part of our strategy to provide our customers with broad finishing solutions, especially solutions that allow our customers to comply with increasingly stringent government regulations.
Of course, because the market for powder coatings is the fastest --
In the growing market for industrial coatings, we see this as an area of growth potential. John K.
BASF Tomlinson: powder coatings are an important market segment for automotive OEMs and their parts suppliers in North America.
Powder coating provides a very low
When customers strive to reduce the impact of operations on the environment, VOC\'s choice for them, so BASF\'s participation in powder coatings helps meet the needs of customers.
Bruce Benda, Bayer Materials
Science: participating in the powder coating industry is very in line with Bayer\'s strategy of providing value --
Added raw materials to the paint and paint industry.
We also attach great importance to providing environmental protection products, and powder coatings naturally coincide with this aspect of our business.
Eric Dumain from Reichhold: serving the powder coating market is one of the main ways we develop the coating resin business in compliance technologies as the traditional coating resin (such as ester) market is shrinking.
JCT: how do you describe the current state of the market? Trena F.
DuPont Benson: Consumption of powder coatings fell by double digits in 2000 and 2001.
There may be two main reasons for these cuts :(1)
Large markets in Asia, and (2)
Liquid applications suitable for powder have taken a place, leaving a mature market.
We experienced moderate growth in consumption at 2004 and 2005, and we continue to see this growth as 2006.
We can attribute this to the strength of China\'s economy and the slowdown in employment.
In the past year or more, the price of raw materials has also risen unprecedented.
Most of the products are made of epoxy technology, but our experience in polyester is also increasing.
While DuPont uses our extensive purchasing power to maintain raw material costs, we still see prices rising, energy and transportation costs hitting record highs and we don\'t see an end.
However, we do think powder coatings are undervalued in the market.
This is largely due to oversupply in the market, which represents a trend that must be changed.
Cindy Frith of Johnson Polymer: The powder market has grown very little in the past few years.
Due to excess capacity on the polyester resin side and powder coating side, the price of resin and powder coating has dropped significantly.
Eric Dumain from Reichhold: the current market is very cost-driven and focuses on the rationalizing of certain raw materials.
After Hurricane Katrina, ensuring a stable supply of raw materials has also become the focus.
Thomas Faecke from Bayer Materials
Science: Although the powder coating market has not reached the double-digit growth rate after 90 s, it is still a market for overall growth.
The powder continues to provide competition for more traditional coating technologies, which are reflected in the continued growth.
Asia, of course, is the fastest-growing regional market, but GDP growth in North America is still higher than mobile technology. Thomas P.
Frauman, Rohm and Haas: powder coatings are still a highly dispersed industry with more than 1,200 producers providing services worldwide, with the largest number in China--
The entrance threshold is very small.
The top five producers accounted for 47% of the industry\'s revenue, while the other six secondary producers accounted for 10%.
The following are some of the larger regional companies such as Spraylat, Govesan, Weg, Vitracoat, Nanpao, Frei, Inver, DNT and
In emerging markets, it is not uncommon for small companies to use basic technology, speed and low cost to achieve significant growth in the shadow of large producers. John K.
BASF Tomlinson: Automotive OEM, tier and wheel segments, as well as industrial coatings such as household appliances
Industry demand.
In the 1990 s, a number of major oemautotive Companies transformed the primer layer into powder coatings, driving the growth of powder in this segment.
Growth slowed due to the completion of this conversion process.
Today, \"Brown-
The site \"converts from liquid to the remaining position of the powder, and in most cases only the new facility increases the powder demand for OEMsegment.
JCT: has any company activity recently had a strong impact on market dynamics? John K.
BASF Tomlinson: BASF\'s plan to acquire Johnson Polymer for $0. 47 billion is expected to be completed by July 2006.
Through this action, BASF\'s position in the water field has become more stable.
In a better position in the North American market.
For our powder coatings business, this acquisition provides BASF with the ability to expand its portfolio for existing customers and is expected to lead it into new markets.
Robert Pennekamp, Akzo Nobel: No major Akzo Nobel acquisition or merger has had a significant impact on the market since Akzo Nobel acquired the Fiero powder coating business.
We believe that M & A activities will pick up again in the coming years.
Akzo Nobel, for example, is actively seeking some growth opportunities through acquisitions. Trena F.
DuPont Benson: We continue to see the merger of amongraw material suppliers.
The number of mergers between power producers is small.
This creates a difficult market for determining the value level that powder coatings should have.
Powder manufacturers use such a small percentage of their overall product, and their business enters very expensive.
All this adds to the complexity of the market.
Over the years, the powder applicator has reduced the price on the one hand and on the other, the price on the other, leaving the powder producer in the middle, and they have to look for every opportunity that is different.
JCT: where is the growth area of world powder coatings?
What is the most demanding customer industry?
Johnson Fruth, Johnson Polymer: the main growth areas are in Eastern God and Asia, which are twice the growth rate in North America and Western Europe.
Although the powder industry has not grown much, the general metal industry is still the largest, followed by the electrical and automotive industries. Thomas P.
Froman, Roma and Haas: Today, about 40% of the world\'s Powder Market is located in North America and Western Europe, and about 60% in emerging markets.
Markets in North America and Western Europe fell in 2005, while markets in Asia, Eastern Europe and the Middle East grew strongly.
As industrial production continues to shift to low-cost countries, the future of North America and Western Europe will be more dependent on final products that need to be highly customized, which are heavy and difficult to transport, or, the appearance of the coating is an important driver of the difference, the proportion of total manufacturing costs is small. [
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Robert Pennekamp, Akzo Nobel: Asia, Eastern Europe and South America are the most attractive new growth markets at the moment.
Powder coating is becoming a building and function (pipe and valve)And cars.
Eric Dumain from Reichhold: Growth Rates in Turkey, Eastern Europe, China and India are all higher than in traditional Western European and North American markets.
The general metal market, such as store shelves, is still strong, while other industries such as electrical appliances are still struggling.
JCT: What do you think are the key issues in the powder coating market?
Eric Dumain from Reichhold: there is still nearly 50% excess capacity at the paint supplier base, which means the conditions for the acquisition are ripe.
This hasn\'t happened yet, as potential buyers don\'t see the real difference between coating suppliers.
Compared with large raw material producers and large retailers, the powder market reflects the entire paint market and has a relatively limited impact on the channel.
Compared with liquid coatings, technological progress has slowed down, as the process of preparing coatings through fusion mixing extrusion has inherent limitations in the selection of raw materials.
Continued transfer of metal processing to developing countries will challenge SMEs
Powder Suppliers that maintain business scale. John K.
BASF Tomlinson: the cost of energy and raw materials is always irrelevant to the related coating technology.
Suppliers need to find ways to maintain product quality at a reasonable price.
The industry has been trying to drive economic growth from this process.
If a technology has a significant advantage, then the market will turn to the technology.
At present, when waste treatment and emission reduction costs are included in the analysis, powder may have an advantage over liquid materials.
However, the biggest limitation of powder coatings is that they cannot be replaced directly on liquid coating production lines without a large amount of capital investment.
This may slow down the conversion to the replacement rate ---
That is, the powder coating is installed only at the end of the service life of the current coating line.
Cindy Frith of Johnson Polymer: overcapacity is a major problem in the industry, driving down prices.
Although prices have risen a lot in the past few years, prices are still far below 5-10 years ago.
We continue to see more resin and powder coatings being transplanted to the United States. S.
This increases the downward trend in pricing.
In addition, the conversion from solvent to powder has slowed.
End users are looking for alternative chemicals, namely, water and UV rays, not powders.
This is mainly driven by the cost of converting the liquid line into a powder line. Thomas P.
Froman, Rohm and Haas: Today, powder coatings stand on the road in the middle of the value chain and squeeze between two powerful opposing forces ---
Petrochemical and mass retail.
Instead of being the \"star\" of the company\'s portfolio, the main producers strive to build a competitive advantage and return the cost of capital to shareholders.
Since current customers and feed suppliers are more influential than powder formulators, manufacturers often respond to raw material costs/sales prices by cutting research, sales and service budgets.
Without continuing to focus on innovation and market expansion, these actions could exacerbate the economic downturn.
To exacerbate this situation, powder formulators usually get high fixed costs from their investments 10 years ago.
This time, it is believed that the annual sales volume of powder coatings will continue to grow at a double-digit rate per year.
Today\'s business managers find themselves stuck between the need to raise prices and raise gross profit, while requiring a fixed cost per ton of goods. Trena F.
DuPont Benson: at present, the capacity of this market is greater than demand.
About 10 powder producers produce 75% of the powder in the United States. S.
Powder consumption.
The remaining 60 or soproducers of the remaining 25% of production can be classified as regional suppliers.
Many regional suppliers have idle equipment due to overcapacity, which enables them to quickly turn aroundaround on made-to-Order materials.
But let\'s face it. . .
Due to the current market conditions, many manufacturers are offering some desperate and unsustainable products to the market.
Aksu Nobel: overcapacity is a key issue and we believe that this will be corrected in the future by integrating manufacturers.
As far as technology is concerned, with powder coating, we will only be bound by our imagination.
It is amazing to see the great progress we have made in color, effect, function, curing temperature, etc.
In the last five years
There is no doubt that there will be more technological breakthroughs in the next five years.
We do expect the increase in raw material costs to continue to be a concern.
Bruce Benda, Bayer Materials
Science: coupled with overcapacity, Internet auctions are first introduced by end users and then implemented by powder coating manufacturers for their raw material suppliers, which will drive value out of the market and lead the re-maturing commercialism.
As a result, prices are under downward pressure, while raw material prices are also rising.
Suppliers of powder coatings formulators are forced to improve efficiency and effectiveness-
Do more with less time-
From the perspective of business, technology and operations.
Thomas Faecke from Bayer Materials
Science: we have witnessed new trends in the growing demand for services in the powder coating industry.
Local supply is necessary to provide the necessary responsiveness and the ability to provide products for special applications where customers are looking for special textures, gloss levels, effects, large color variations, etc.
This trend has had an impact on both resin suppliers and coating manufacturers.
Bob Krieger of Sherwin
Williams: While overcapacity is a problem for the industry as a whole, we prefer to focus on where there is market demand.
We believe that the growth of powder coating sales will come from target areas that do not meet the demand in terms of technology and services;
For example, in the case of providing a wider range of colors, textures, gloss levels and special effects JCT locally, it is possible to meet the needs of a variety of customers: Given these issues, what are the challenges and opportunities faced by powder coating manufacturers? Thomas P.
Froman, Roma and Haas: It\'s all about attacking 85% of the processing of OEM products without powder coating.
This brings you into a variety of areas today that have not finished powder coatings, including engineered wood and plastic.
Technological innovation identifies the way forward to create market expansion with expensive liquid coatings, plating, laminating materials, etc. Trena F.
DuPont Benson: The reality is that excess capacity is holding back growth as the market has not yet provided technical improvements to the industrial coatings market.
Powder manufacturers must get rid of the competition of each business on the market and work hard to develop the technology needed to convert more liquid applications into powders.
We have to go beyond the fact that we pursue the same customer by selling the coating.
We provide products with anesthetic pleasure and/or protective barriers that can be used more widely in other markets.
Akzo Nobel Robert Pennekamp: powder coating manufacturers must find new ways to differentiate powder technology to prevent commercial market views and increase the value that various technologies provide to end users.
Obviously, our ability to continue to invest in the development of new technologies is essential to continue to increase the value that powder technology offers to end users and the ability to re-place and/or exceed liquid coatings.
We are also adding special niche custom color requirements that are usually small batch requirements.
We must be able to respond more quickly to this growing demand.
We also need to continue to attract talent into our industry to drive greater success in this market.
Bob Krieger of Sherwin
Williams: more opportunities for use of powder coating technology lie in areas where liquid coatings cannot provide the necessary level of performance and comply with increasingly stringent environmental regulations.
This is performance
The key is the compliance portfolio.
The aluminum extrusion, government/military and heavy equipment industries are several markets where these opportunities are located.
The aluminum extrusion market, which is almost entirely made of powder coatings in Europe, also offers opportunities for the North American market.
Until recently, the higher line speeds used in North America have hindered the application of powder coatings.
We have developed technology to overcome these problems, so we expect to see growth in this area.
In addition, the education of architects and Other End-users and experts has been promoted to give them an idea of the advantages that the use of powder can provide for Windows, doors and other manufacturers of extruded aluminum products.
Eric Dumain from Reichhold: The challenge is to combine advances in resin, powder coating manufacturing processes and coating applications, which means collaboration between raw materials, in order to achieve a real breakthrough, coating and equipment suppliers need to happen.
Bruce Benda, Bayer Materials
Science: The challenge facing the powder coating industry is how to invest time and money in innovation and new product development.
Today, everyone must focus on portfolio management to improve efficiency and efficiency at the expense of future technological progress.
Offer high-cost, high-value opportunities
However, the added products still exist.
Polyurethane, for example, provides enhanced durability, weather resistance, and appearance properties that provide the necessary added value for certain applications and therefore are more expensive.
Cindy Frith of Johnson Polymer: powder coating manufacturers have spent a lot of time developing recipes that cost less over the past few years, while not much time on R & D.
Resin suppliers are working to identify which developments are necessary for future regeneration.
Although there are indications that some work is being done on low temperature and thin film, the main focus is still on products with lower manufacturing costs.
I believe the whole industry is capturing (or recapture)
Value of powder coatings.
JCT: It seems that the market is looking for the development of technology to open the door for new application possibilities, which in turn will provide a means for the market to continue to grow.
What new technologies are expected in the next few years and what impact may be there?
Thomas Faecke from Bayer Materials
Science: as a supplier to the powder coatings market, we note that it seems that the formulators are divided into different groups.
Some powder producers have chosen streamlinecosts, while others have taken the opposite approach and are investing in the development of alternative technologies.
One of the techniques is the low temperature curing formula.
Bayer is developing a new low temperature thermosolid polyurethane system.
Our goal is to change the paradigm of powder coatings that traditionally require higher temperatures.
This service will also help our customers stand out from their competitors.
Eric Dumain from Reichhold: new development of acrylic resin
Curing Resin is very important-
The OEM auto market and the office furniture market should be affected by these advances separately.
The growth of automotive topcoat/clear coating powder coatings in Europe is a good example of the impact of continuous technological development.
Resin Technology for liquids
Type film thickness with low energy curing requirements will allow the powder coating to penetrate into markets that previously thought the powder was not economically viable, E. G. g. , heat-
Sensitive substrates and traditional metal processing markets such as coils.
Robert Pennekamp, Akzo Nobel: rapid discoloration booth, more efficient spraying equipment, cured powder at lower temperature, advanced powder coating technology will be able to achieve more uniform coating application, these are some new technologies that have emerged or are about to emerge.
The new super resistant topcoat has been launched and is now competing with Liquid fluorine polymers in the construction market.
We believe that the application of powder coatings will be extended to the base materials of aluminum and steel, which will be more common in the application of wood and plastics.
We also believe that metal materials will continue to develop at a very fast pace.
In all cases, these developments meet the growing demand in the powder coatings market to replace the functionality of liquid coatings. [
Slightly] IllustrationsThomas P.
Froman, Roma and Haas: expanding the share of powder coatings in the service market will depend to a large extent on advancing powder formulation and application technology in the following areas: * Lower curing temperature * enhanced appearance properties such as Splash surface texture and brighter metal * smooth film transparent and opaque coating;
Improve the application at higher speeds on simple and complex parts * provide better solutions for customers who need multiple colors and frequent color changes * coating with minimal surface preparation to provide protective performance *
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Whether it is a service market or a new market, the conversion from liquid to powder requires a large amount of capital investment from customers. Therefore, driven by the need to achieve regulatory compliance and replace final compliance, it will firstof-
Or install new capacity.
Developments in areas such as lower curing temperatures, flow surface preparation, and improved applications may simplify the conversion process and reduce the required conversion investment.
Investment in technology development by powder formulators and key material suppliers will drive market expansion and growth, providing a more delicious alternative to solving the industry\'s asset utilization dilemma without retirement installationsTrena F.
DuPont Benson: powder usage accounts for less than 20% of the industrial paint market.
The remaining 80% + may be suitable for categories where the current powder does not meet all the requirements, such as the need for a more attractive coating, specific performance features, most of the capacity, and the coating on the thermal substrate.
All of this represents growth opportunities in the powder industry.
With the progress of application equipment, the industry continues to move forward.
Advances in recycling technology and the speed of color change continue to drive the market forward.
These new designs improve efficiency and provide manufacturers and manufacturers with more production data, which makes them more competitive in the global economy.
Toname: high temperature coating resistant to 1000 [degrees]F;
Meet the products of AAMA 2605 in the construction industry;
UV curing powder for thermal substrate;
Ultra-low baking products for wood, medium fiber board and plastic.
These technologies are still in their infancy if you want, so they are just beginning to penetrate the market.
We look forward to more opportunities in these areas.
Where do you think the powder coating market will go?
Bob Krieger of Sherwin
Williams: As powder coatings suppliers focus on serving smaller markets faster and better, customization and turnaround times are becoming more and more important.
In the near future, we will see more growth in special powder coatings, such as those that provide high performance and special effects/appearance.
We also hope that customers can have more color choices in small batch size products.
Large companies in North America will follow the metal manufacturing business into Asia.
Those are single colors, largevolume operations).
Among the smaller regional companies left, those that offer professional products and customized services will be more able to offset the threat from emerging markets.
Bruce Benda, Bayer Materials
Science: The powder coating market will continue to grow at a higher level than the ordinary coating market in developed areas, and faster in emerging markets.
The Asia-Pacific region will remain the main growth hub.
With the development of new technologies, this growth will open the door for new applications and address the growing demand.
Akzo Nobel Robert Pennekamp: Thanks to the advantages offered by this technology, liquid coating customers gain sustained growth and opportunities for powder.
In addition, there is an incentive to differentiate technology from the rest of the world, thereby increasing the value they provide to end users. John K.
BASF Tomlinson: as new facilities are being designed and built for powder, we expect the use of powder coatings to continue to grow at a rate slightly higher than the total paint market.
Color powder primer on the same car production line may prove to be a significant step forward in helping to expand the market.
Powder Coatings and transparent coatings are not widely used today, but this situation may change in the future as powder technology advances.
Eric Dumain from Reichhold: In the short term, the formulator will continue to look for ways to optimize manufacturing efficiency and consolidate production where possible.
Powder will be in-
They are superior to the processing market for liquid coatings in terms of application performance and environmental friendliness.
Whether it is hot curing or energy curing, the powder of wood and plastic will continue to grow.
The mature powder market in Europe, such as cars and buildings, will be accepted in North America.
Breakthrough in powder manufacturing and application will allow liquid penetration
Dominate the market.
JCT: how will your company ensure success? Trena F.
DuPont Benson: DuPont has brought a great brand to themketplace.
Not only do we provide a trustworthy name, but we also provide innovative coatings to meet the needs of our customers, the product integrity that our customers have relied on over the years, unparalleled product line in our industry, as well as years of technical expertise.
As always, we work closely with our customers and customers to meet the needs of the market.
We will continue to bring powder and other industrial solutions such as electronics
With our valuable service and strategic partnership with our customers, we will penetrate into the market.
While we can\'t talk specifically about the technology areas we are currently working on, the future will be driven by innovation breakthroughs.
We must find ways to use powder coatings in a unique or even unconventional way.
Powder is a beautiful and/or protective barrier.
The problem is not where the powder is used, but where these properties need to be used. Thomas P.
Froman, Roma and Haas: Roma and Haas will continue to invest firmly in 3-
4% of R & D sales revenue is used to develop future products to achieve market growth while providing value to customers who need more professional high-performance coatings and lower application costs.
We are also rebalancing capacity and resources to ensure Rohm and Haas are able to follow existing customers anywhere in the world and participate in higher market growth rates in emerging markets.
Strict management of our costs is also our main focus, so that we can provide the most cost-effective services.
Provide competitive finishing solutions for our customers and prevent fluctuations in raw material costs as much as possible.
This approach includes, but is not limited to, leveraging the full capabilities of our global supply chain and fully integrated ERP systems.
Rohm and Haas will also continue to invest in customer application support to ensure the highest efficiency and the lowest application cost.
Aksu Nobel: Aksu Nobel will ensure its success through continuous investment in innovative technology and operational efficiency and the use of its global capabilities.
Cindy Frith of Johnson Polymer: Johnson polymer is the main supplier of acrylic resin and will continue to focus on promoting acrylic resin in the market.
The unique performance balance will enable JohnsonPolymer\'s acrylic resin to be sold in the segment of the powder coatings market.
Bruce Benda, Bayer Materials
Science: Bayer will continue to focus on being as cost-effective as possible in all aspects of the powder resin business.
We have a multi-purpose facility for the production of powder and liquid formula resin, and we will take advantage of the synergies brought about by these capabilities to provide our customers with better quality and service as well as technology development.
Thomas Faecke from Bayer Materials
Science: with the powder market divided into two business models, Bayer positioned itself as a key resin provider for both models.
Whether the formulator chooses to focus on cost structure or technology development, Bayer can provide powder manufacturers with products and services that meet their needs.
Eric Dumain of Reichhold: Reichhold is tracking customers who have changed from traditional solvent coatings to powder coatings, as well as customers who are moving to developing regions around the world.
In addition, we are developing new materials and processes that can help these customers develop their business.
Formulators and raw material suppliers need to understand that long-term sustainability will come through continuous investment in R & D and technology.
Reducing costs can only solve some problems.
JCT: Have you had any specific activities recently that reflect your company\'s strategy?
Aksu Nobel: Aksu Nobel recently invested $2.
5 million construction of new raw material storage and bulk handling facilities at our Nashville plant, Tennessee.
We plan to invest heavily in the next 12 months to add capacity and efficiency to our North American business.
We have also recently confirmed our global commitment to the powder coating market in Egypt and Russia for expansion.
Aksu Nobel has recently introduced a number of new coating technologies, such as advanced liquidity technologies for particle management and control of powder consistency;
Zinc-rich primer, providing barrier coating and anti-corrosion protection under extreme environmental conditions;
Architectural coatings that meet and meet all levels of AAMA requirements (
2603, 2604, 2605);
Bright metal primer in powder coatings, allowing you to exceed the metal effect of liquid coatings currently seen on cars and appliances; and in-
Mold powder coating primer and topcoat for plastic substrate.
Each new technology listed above currently has product launches, scheduled for 2006-2007. Thomas P.
Froman, ROMs and Haas: last year, ROMs and Haas opened their first factory in kunpu, near Shanghai.
With world-class production equipment and technology, the program focuses on meeting our diverse needs
National customers in OEM premiere.
Kunming factory provides shorter supply chain and higher level of support for our customers.
As part of the project, Rohm andHaas has significantly increased resources for laboratories and preparations.
At present, we will open an additional laboratory and customer support website in South China to enhance this capability and provide our customers with color matching and services that respond faster.
We plan to expand from this base and take advantage of our advantages in technology development to provide value for OEM high-end and bulk products.
There is no doubt that this will involve additional investment in the coming years.
In terms of product development, Rohm and Haas are currently using the organization\'s broader technical capabilities and relationships with specific key industry partners for step-out growth.
The company\'s technical advantages include improving the cost efficiency of current power applications;
Open up new applications for powder coatings, which have previously been completed through competitive technology;
Changing the fundamentals of powder manufacturing-
What the coating is made of and how it is made.
An example of new technologies for Rohm and Haas is our high production (HY)chemistry.
Rohm and Haas powder coatings have been providing the industry with more than 8 years of durable hyouth door powder and will launch the next generation of this technology later in 2006.
Our HYproduct family delivers superior first-pass transmission efficiency and application performance, enabling customers to achieve higher revenue (i. e.
, Coated parts per kilogram).
Coupled with our application expertise and on-site technical support, the third generation HY chemistry should provide the best of both worlds to metal processors at the lowest application cost: excellent coating performance.
In addition, the industry is expected to see growth in Rohm and haassigniantly --
In our entire global footprint, promote the products developed and solved today in one region.
In other words, it is expected that many of the professional products we currently sell in almost only Europe or North America will appear in the target market anywhere we do business. Trena F.
DuPont Benson: The US DuPont powder coating company completed its acquisition in Mexico last year.
We have expanded our business to South America and will enter the Canadian market this year.
Opportunities for Asia, Eastern Europe and the Middle East will continue to increase.
We have introduced some professional finished products to our customers and plan to provide some of them on the new color cards printed this fall.
We also offer a range of high temperatures-
Resistant coating for fireplace and grill market.
We have a lot of things at work and I am sure you will understand that we need to protect our intellectual property.
However, rest assured that we are committed to driving innovation in this market and are investing in makinhuge to push the powder to a new frontier. [
Slightly] Illustrations
Bob Krieger of Sherwin
Williams: Our strategy is to provide powder coatings to customers in various niche markets where we choose to serve, such as off-site markets
Road and heavy equipment, in which we invest a lot of resources to develop technologies that provide higher performance in thin film manufacturing to reduce the curing time of customers in this market.
We also invested in super-
Durable powder coatings for metal building products industry and non-metallic building products
Road and heavy equipment industry.
These efforts demonstrate our strategy of focusing on the market, where we believe we can offer technology and service advantages that are different from our competitors.
In China, we have set up our new factory to provide the same formula and quality as we provide here, expanding the same strategy in North America to the Asia Pacific region.
John Jacquin of Cytec: in the middle
2005, Cytec surface professional has completed the renovation of its powder coating application laboratory.
Now, all of our resources are concentrated in one location, so we have more flexibility and enhanced application support, reduced time to commercialize, and improved overall security.
Cytec focuses on innovative powder coating technologies such as CRYLCOAT [in new product development [R]super-
For external applications, semi-crystalline polyester, resin forced coating and matte finish and UV-
Curing System including ourUVECOAT [R]
Unsaturated resin.
Eric Duman of redhold
Hold and Prosim jointly developed the Turkish powder coating resin market (
Unsaturated Polyester for composite materials)
In the Turkish market.
Prosim has been involved in the sale of Reichhold products since 1999.
Reichhold turkey signed a manufacturing agreement with Ege Kimya to charge for these products.
Ege Kimya will upgrade their resin manufacturing plan in Turkey to a manufacturing country-of-the-
Works of art.
Our introductionClad M-
8230 some kind of Oh Super
Durable polyester fiber has aroused great interest in the wheel coating market.
Polyurethane coating of fine preparationClad M-
8230 excellent flow and silk corrosion resistance--
The recipe cost is much lower than acrylic powder.
Bruce Benda, Bayer Materials
Science: Rucote provided by Bayer [R]
Crelan [polyester]R]
Polyurethane sewing machine and Crekat [R]
Catalyst for powder coating market.
We are currently developing low temperature cured polyurethane thermosolid resin and are discussing with our customers how to design the technology to meet their specific needs.
Cindy Frith of Johnson Polymer: As mentioned earlier, Johnson difsi agreed to peel off Johnson polymer business to BASF so that the company could focus on the commercial cleaning and hygiene market
Johnson Polymer\'s business will be integrated into BASF\'s performance chemicals division, which produces a variety of specialty chemicals.
We are excited about the prospect of being part of the world.
Understand the chemical industry and are willing to invest in the first-class organization of our business growth.
In terms of products, Johnson Polymer continues to develop new acrylic powder resin with better performance.
One difference with acrylic technology is that due to the high melt viscosity of acrylic resin, the extrusion process is carried out at a higher temperature.
In order to improve the process capacity, an epoxy resin JONCRYL 825 was developed and introduced.
Softening agent is20 【degrees]
Lower than standard products, can be better combined in the extrusion process.
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