Oliver Tambo International Airport
Johannesburg South Africa 24th February 2012
At a recent window film meeting held at the Holiday Inn at Oliver Tambo Airport, Leon Levy the CEO of Klingshield, the renowned Window Film and Car Tinting company in Africa, explained how the market has matured and changed over the last 40 years.
Levy said 'when we first got into the window film business in the early 70's, we were not that interested in doing cars, although we had many requests from consumers who wanted to keep their cars cool as air conditioning in motor cars was a luxury at that point in time'.
For us as a company trying to apply window tinting to car windows was a 'pain in the butt' as the films were not scratch resistant and had very little adhesive to hide the dust specks which were apparent in the Johannesburg area due to the enormous number of gold mine dumps.
It was almost impossible to give a good finish and although people liked the idea, there were numerous complaints each time the window tinting was completed. Also at that time, we as a company Klingshield, were very active in safety window tint for buildings and homes. These multi functional products reduced temperatures inside rooms as well as turn ordinary glass into shatterproof glass. This was a much easier installation and business for us, as it was always applied to flat glass and not curved surfaces that we found when applying car tint to motor car windows.
After many years of persisting and finding ways and getting around these car window tinting problems, we liaised with window film and car tinting manufacturers to come up with a product with lots of adhesion which would hide a lot of the dust specks as the dust buried itself in the mass of adhesive. This thick pressure sensitive adhesion improved the finish of car tinting tremendously as it also stuck quickly and enabled the client to wind his windows up and down without the car tinting lifting. Thereafter, we convinced the car tinting manufacturers to apply a scratch resistant coating to the car tinting to enable it to stop scratching when winding windows up and down. This was a major breakthrough in our car tinting business.
Thereafter, the multi functional safety solar car tinting became a reality, as this not only stopped the heat and glare from coming into the car, but this also held the glass together and shatterproofed the window, which was ideal for the South African scenario as there were a lot of attacks on car windows during the unrest in the Apartheid era.
Today we have numerous outlets all over the country applying car tinting for all major dealerships. It has become the number one after market product for car dealers and many of them have in house car tinting shops and apply car tinting to 90% of the cars sold in their dealerships.
When looking back, I feel proud said Levy, to know that I started this industry and today there are many thousands of people who make a living out of car tinting in our country.