Second half of 2008 financial crisis hit China's industrial economy, Delta to adjust market strategy: to enhance the low-end and OEM customer service levels at the same time, Delta in the industry leading customer service and high-speed high-precision applications can flex its muscles industrial bus and PM products are focused on the promotion. For buildings, HVAC, environmental, transport and other sectors concerned about increasing the degree of people's livelihood, but also makes Delta PLC products, sales in this financial crisis contrarian up. According to the Delta-CIMIC Corporation PLC product manager Zhang Shaokun, due to the successful operation, combined with the traditional advantages of industry recovery expected in 2009, Delta PLC's annual growth rate close to 30%.
PM optimistic about the series of products targeting specific market
In the past 10 years, Delta ES series products are mainly low-end applications in the face of the customer, in the EH series high-end application is recommended, but for high-speed, high precision applications, products in the field is always blank. Manager Zhang said: 'When we are faced with a customer, there will be such a situation, the general application of the PLC is the Delta, the high-speed, high precision applications, PLC is imported brands, and now the situation will completely change . 'As a new Delta family members, PM Series products are mainly located in the emphasis on the application of high-speed and high precision applications. General industrial machinery with ordinary small PLC to complete the specific functional requirements, but the high-speed, high precision industrial machinery you need to use the medium to large PLC, while the PM in the large-scale PLC products also have some of the features and characteristics of a small PLC.
Manager Zhang described the PM for our products powerful features: First of all, PM Series products are mainly characterized by high emphasis on electronic cam up to 2048 points, while the flexibility of a PLC; Another feature is the implementation of G code interpretation, and continuous path of treatment. Special CNC machine tool industry in general need to use the CNC controller to handle at this time if the use of PM controller will show a very high price. Test machine in a number of industry proven, in general, can not handle sites PLC, its performance remarkable. It is understood that PM products will increase next year, a new member of the 10PM, 10PM 6 groups can access the high number of counts, with hardware adjustable filter, 4 differential high speed output, a very open set of 4 high-speed output. The main application of multiple high-speed input and output in the high-end applications, while its operation speed will be further strengthened to expand and improve the Delta side of small PLC's high-end applications.
PM series comes to promotion, Manager Zhang stressed: 'We will first PM in the traditional industries can promote products, such as high-speed online package packaging industry, trade skeleton winding machine winding layers, coating the electronics industry, dispensing multi-axis robot and welding industry. 'achieved good results last year, based on the Delta this year, even extending their reach to real-time three-axis interpolation and the G code CNC download specialized areas, such as wood carving, glass engraving and Before cutting and other industries do not belong to the application of PLC.
Influence to change its role to deepen product
In recent years, the Delta-CIMIC PLC performance has maintained a high growth, has made remarkable achievements, Manager Zhang concluded: 'From the product development side, PLC product's performance continues to improve, the series is constantly being improved among other ancillary products, more and more full-Delta; from a dealer perspective, the technology significantly enhance the dealer, most dealers shifted from trade-based system integration; from product application side, the use of products to use a single integrated product, mainly low-end applications in low-end applications and taste turned to high school; from the customer side, mainly the coexistence of small and medium customers to switch to medium and small customers, more and more industry leading customers to use Delta products. 'of its own and the market fully informed at the same time, Delta has gradually deepened by the changing role of PLC products in the market influence.
It is understood that, in 2007, Delta PLC in mainland China sales over 100 million yuan. During the year, Delta is also aware it is not possible solely on their own long-term, high-speed development. That is, in the year, Delta will be the training of dealer application engineers to implement into a system. According to Manager Zhang introduced, adhere to this year, Delta accumulated more than 400 trained engineers, the engineers for the rapid growth of the Delta made a great contribution.
In the eyes of zhang, PLC is a cultural use, and the cultivation of this culture have to be renewed, Delta has started to plan large-scale investment in school-enterprise cooperation. Not long ago, was successfully held in Nanjing Institute of Automation Laboratory of the first opening ceremony of the Delta, the Delta will be set up in major cities across the country the same laboratory. Collaboration with tertiary institutions, the promotion of Delta products will be more in-depth, but also for school students in research and practice to provide more kinds of useful attempt.
New design is more close to user needs
Delta DVP-PLC products, higher than the industry because of its small PLC's implementation, communication speed and large capacity 16k steps and other characteristics, has become one focus of the industry. The product provides the industrial market is the most common communication format Ethernet (Modbus TCP, EtherNet / IP), DeviceNet, CANopen, PROFIBUS-DP, RS232/422/485, addition to the PLC communication modules, there are also various types of remote I / O and Gateway for the selection, more importantly, stable high-speed industrial networks through the combination of Delta to the full range of industrial automation products to meet customer applications more convenient and easy solution. Meanwhile, in order to achieve industrial-grade and stable quality, the chosen design elements are all industry standard, by design engineers to do a single component of the interference and resistance to environmental testing in the factory done by professional R & D engineers test the complete system application.
DVP-PLC's design philosophy is to meet customer's use, and to the higher functionality, simple operation, fast communication, enhance security and diversity of programming language is Delta International PLC department has been working hard in the direction, Delta in 2009 officially launched in June DVP-ES2 Series is designed and developed this idea. Manager Zhang also introduced this year to win the market launch of the Delta in addition to high praise of the DVP-ES2 Series PLC, also introduced a new line with the standard IEC61131-3 programming software ISPSoft, to meet the international standard controller editing syntax. Currently available Ladder, Function Block grammar, the future will be rolled out ST, SFC and other programming syntax. It is understood that Delta 2010 launch DVP-SS2/SX2 Qiangzai high functional PLC and DVP-10PM thin high-performance motion controller, and the AH series of medium-sized PLC.
As a small PLC based Delta PLC products, most of the applications in the industrial machinery industry, application level and the level of mechanical design are inseparable. Manager Zhang explains: 'In a long period of time, the amount of winning depend on the situation will gradually develop both qualitative and quantitative development. Along with the emphasis on the strengthening of energy saving, high speed, high precision industrial machinery proportion increasing degree of automation is also driving the PLC to enhance the industrial requirements. 'He also pointed out that the small PLC market in China, industrial bus will be in volume. In some areas, PLC and CNC cross each other, like a large PLC and DCS as the boundaries become increasingly blurred. More features will replace the mechanical structure and flexible action, machinery will become more simple, easy, efficient and less material waste. PLC market trends for precise control, but also makes the Delta PLC products will become the industry a much-anticipated weathervane.